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A seasonal presentation, stronger than ever. With the new programming taking center stage.
Develop and produce a new concept for the seasonal presentation of the Dutch public broadcaster (NPO), announcing its upcoming programming to the press. The event aims to showcase the diversity and quality of programs. Additionally, it offers a unique networking opportunity for a broad audience, including broadcasting associations, NPO employees, producers and program makers.
For the 2023 edition, we redesigned the flow and appearance of the event. The same focus on programming, but more opportunities to meet for the people that matter to the NPO and the broadcasters.
This new flow alternated between presentations, drinks and unique performances, which kept the attention and conversations going. Focus was also on the press being able to do their work, with a press wall and space for interviews.
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