The most talked about and tone-setting event for Heineken Sales & Marketing. But then online.
Due to Covid the Heineken Commerce Week Live was unable to go ahead in its existing form. Our task was to devise, develop and produce an online version of the week-long event.
In order to do justice to the flair and infectious energy of the Commerce Week, we developed an inviting and smoothly run programme. Thanks to the broadcasts from the Commerce Week Studio, the target group already had plenty of experience with the online version of the event. This enabled us to make the programme truly diverse.
Of course, with literally the whole world as your audience, you cannot not be entirely live. Thereby, not every presentation benefits from being live. On the other hand, on-demand viewing gives your viewers control over their own agenda and that is helpful to them. We specified the moments which would have the greatest value if they were live and scheduled them for the European afternoon to make them accessible to almost everyone. In later editions participants watched in groups and regional sessions were live. Besides all the production, logistics and online broadcasting, we also supervised all the sessions in terms of content and creativity.